butter LONDON

goddess.huntress. recently had the delight to chat and play with HEALTHY nail lacquers from revolutionary, fashion-forward brand:

butter LONDON

butter LONDON creates “3 Free” nail lacquers, free of  formaldehydetoluene, and DBP (dibutyl phthalate).  Formaldehyde, toluene, and dibutyl phthalate (the “chemical nasties” as called by butter LONDON) are major carcinogens and endocrine disruptors.

butter LONDON‘s colors have strutted down many runways (Alexander Wang, Vena Cava, Jen Kao, to name a few)  with truly unique colors, some being customized exclusively for the designer.  The nail care line carries creative products such as a top coat to give nails a matte finish and a range of  sheer colors called “Jelly”. Along with an innovative color palette, these polishes carry a strong and even color from brush to nail.  The polish goes on so smooth with enough color to forgo a second coat.

butter London is a great performer.


Nonie Creme, Founding Creative Director of butter LONDON, is a master in the industry with a very popular presence backstage during fashion week.  Prior to butter London, Nonie has worked with Vogue, Kate Moss, H&M, Jimmy Choo, and Lancome.

goddess.huntress. had the pleasure to pick the brain of the lovely Nonie Creme:


Click here to purchase "Pillar Box Red"

g.h. You sent a beautiful classic blue-based red called “Pillar Box Red”.  Was this one of the first colors developed for butter LONDON?

N.C. Yes, it is part of our original line up, and a colour that we keep in our palette all year. The butter LONDON lacquer range is very high in pigment content, which is why they look so rich and often give full coverage in one coat.

Click here to purchase "Fash Pack"

g.h. I’m definitely loving my butter London manicure with “Fash Pack” (currently on my left hand).  Can you tell me how you came up with this color bL describes as “putty meets mushroom”?

N.C. I hand mixed this shade for the first time on a shoot with Rankin back in 2004. (I used to be a session manicurist) It was so edgy and modern, everyone fell in love with it. I hung on to that one pitiful little bottle forever! When I began to envision the butter LONDON lacquer range in 2006, it was literally one the first colours I had matched. The other was Yummy Mummy.

Click here to purchase "Muggins"

g.h. Tell me about the development of your “Muggins” color (currently on my right hand and loving it too).

N.C. OHH, I love this shade! It has this amazing ability to make ANY skin look glow-y and healthy, even a bit tanned. That’s really saying something in my case – I’m like a ghost. I mixed it for S/S 2009, when I was playing with “hot, bright, and pop” colours. It is a soft pastel shade of lilac, but it really packs a punch.

g.h. Any other good/funny stories on how a color got developed?

N.C. MINGER. A “minger” is what you call a really ugly person in the UK. Or if something is awful you’d say it was “minging”. So, there I was, obsessed with burnt orange after a particular Phillip Lim collection. Burnt orange is an awful colour really, but it makes a fantastic nail shade! So Brady Bunch,  so shag pile carpet,  so minging. Turns out it was also SO on-trend and sells like mad.

g.h. 3 Free” is so catchy.  Congratulations on figuring out a way for the consumer to remember nail care’s harmful chemicals in shorthand.  Eliminating these chemicals, developing such innovative colors/finishes that perform, and being lauded by the fashion industry and your customers really is a refreshing new (business) model for the nail industry.  Any thoughts?

N.C. It really stems from the high standards for safety in Europe. There are over 1,100 banned or restricted chemicals for cosmetic use in Europe, as opposed to LESS THAN 10 in the USA. Shocking! It is truly “The Wild West” out here in terms of the cosmetic/beauty industry, where the government relies on businesses to self-govern, and use their own judgment as to what’s “safe”. Butter LONDON is committed to business ethics above all. It’s simply unethical to knowingly use proven toxins in our products. This is above and beyond being green, it’s about what’s right and wrong on a very basic level. We are currently reviewing our entire range, and reformulating anything that isn’t up to scratch and up to the minute in terms of safety.

g.h. Was it easy creating these new clean formulations in the beginnings of bL?

N.C. Nope, quite the opposite! Safety, efficiency, and exceptional wear can be a tall order at times, and I sometimes go through dozens of revolutions of a product before approving.

g.h. A SINCERE thank you for merging health with fashion-forward beauty.  What do you see for butter LONDON in the near future?

N.C. Our Fall 2010 range was featured in the New York Times, and we have been inundated with interest. After those launch, I will be focusing on the review and reformulations I mentioned above, and prepping for Sept shows and possible designer collaborations……..shhhhh!

g.h. I’ve watched your YouTube backstage videos for Alexander Wang, Jen Kao, and Vena Cava. I love how you describe your creative process. What other designers have you collaborated with?

N.C. Thank you! I’ve worked with brands like: Calvin Klein, Betsey Johnson, William Rast, Elise Overland, Betty Jackson, Alice Temperley, Julian MacDonald, Phi, Jon Rocha, and of course, Alexander Wang,  Jen Kao, and Vena Cava.


g.h. Nonie, how long have you been beautifying hands?  How did it start?

N.C. Where to start?? After college, I decided to follow my boyfriend and his band around the world on tour. (My parents were delighted…..) Having a steady job would have really ruined my professional groupie status, so I decided to work for myself doing nails and got certified. I ended up getting talent spotted by a top agent and suddenly found myself working as a session manicurist for people like David Bailey and Miles Aldridge on shoots for folks like Vogue and big ad campaigns for Gucci, Jimmy Choo, etc. (very LUCKY girl).

I realized a passion for nail products and custom mixing colour and knew that a lacquer range was in my future. Four years ago I was approached by the woman starting butter LONDON to partner and oversee product research and design, branding, and all things creative. My dream job! The rest is history.

Slip on some color with butter LONDON.

butter LONDON is a goddess.huntress. favorite.


  1. This is really fascinating, You are an excessively skilled blogger. I have joined your feed and stay up for searching for extra of your wonderful post. Additionally, I have shared your web site in my social networks