Johnson & Johnson Cleans It Up

Johnson & Johnson will be phasing out carcinogens and other toxic ingredients from both its baby and adult products worldwide!

Johnson & Johnson produces Aveeno, ROC, Clean & Clear, Neutrogena, Purpose, and Johnson’s Baby Shampoo brands.

Here is what to expect by the end of 2015:

  • 1,4 dioxane, a carcinogen, will be reduced to 10 parts per million in adult products.
  • Formaldehyde-releasing chemicals will be phased out from adult products. Formaldehyde is a known human carcinogen.
  • Parabens will be reduced to only methyl-, ethyl-, and propyl- in adult products
  • Triclosan, which enables bacteria to become antibiotic resistant, will be phased out from all products.
  • Diethyl Phtalate (DEP) will be phased out from all products

Johnson & Johnson as of late last year started to eliminate 1,4 dioxane, formaldehyde-releasing chemicals, and parabens in all of their baby products.  That phase out will be complete by the end of 2013.

Now they are taking a huge step further with the expanded initiative listed above (Check out their new website).  Am I thrilled that 1,4 dioxane and parabens will remain in their products? Absolutely not.  But I am thrilled that a huge corporation is taking extraordinary leaps to clean up their products and I’m anxious for other large beauty and personal care companies to react with reciprocity to this major industry shift.

How about we nudge those other big dog companies to follow in J&J’s cleaner footsteps?  Click HERE to sign the petition.

Ahhhh!  This good news really made my day !

Forward, repost, and tweet the cleaner tidings, Beauties! 


  1. Ergh… it is exciting that they’re actually doing something, but as always when major brands raise a fuss about “taking steps” toward cleaner formulas while continuing to use nasties I am seriously unimpressed.

  2. This is information everyone should have. Being proactive and demanding to know what is in cosmetics and body care items is key. Getting large corporations to admit what they are doing and making changes is huge. More, buying only safe and humane products is the best message one can send.

  3. I agree with Anna, I’m happy that J&J is cleaning up their act but they are doing it because they are forced to. Companies like mine have always done the right thing. We have a hard time competing with the giants on price point and now that the playing field will somewhat be leveled I am hoping consumers remember the companies that did not need petitions to do the right thing in the first place.