Interview With Marnie Goding of Elk Accessories

Goddess Huntress | A GH Interview With Marnie Golding of Elk

I recently got acquainted with Elk, a clothing and accessories brand based in Australia.  I fell in love with the geometry of many of their jewelry pieces, the expensive look of their leather goods, and their contemporary silhouettes.  Founders Adam and Marnie do not sacrifice quality with the production of their line; they use vegetable dyes on leather, source all accessories timber from sustainable plantations, and use small old world manufacturers.

I got the chance to interview Elk Creative Director Marnie Goding, pictured above, about Elk’s vision.

GH/What inspired you to develop Elk?

MG/There are so many reasons for our desire to create and continue evolving. In the lead up to starting Elk, we saw a real gap in the market for handmade products. One of our original decisions was to only partner with the highest quality manufacturers who are able to make our products by hand. Not only does this ensure beautiful products that are truly artisinal, it is really inspiring to sell product that we know has a directly positive effect on the people who make it. We are also inspired by our customers and their constant positive feedback, which has pushed us to grow an develop the brand further.

GH/What innovations are you seeing with sustainable/organic fabrics and mills?

MG/We work with sustainable timber and vegetable dyes. With the wood products we make, it is a simple process almost like going back to basics without all of the unnecessary additions. So rather than innovation, what we are focusing on is waste management and ensuring that the sources are reliable and accessible.

GH/There are always surprises in design. You can design a product in the line that you think may not bring in substantial sales and then it takes off like wildfire. What was your biggest surprise designing Elk?

MG/We have had many over the years. Most fashion brands design and sell out of styles seasonally. We on the other hand continue to sell while demand remains. We have a few styles which have now been selling consistently for eight years. Our friends in fashion have told us this is unheard of, and we keep scratching our heads. Sometimes it’s the most simple designs that sell the best … who would have known.

Here are a few looks from the Elk collection…
Goddess Huntress | Elk
Goddess Huntress | Elk
Goddess Huntress | Elk
Goddess Huntress | Elk
Goddess Huntress | Elk
Goddess Huntress | Elk
Goddess Huntress | Elk Lumiere
Goddess Huntress | Elk Lumiere
Goddess Huntress | Elk Accessories
Goddess Huntress | Elk Accessories
Elk 130118 2202 Goddess Huntress | Elk
Great stuff right?  You can view the rest of the collection and shop away HERE.